Nike’s three-minute “Write the Future” ad, starring soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, set a new record for most views of a viral video ad in its debut week. Current number is close to 10 million views. [via]

Japanese brand Seiko announced a new Electrophoretic Display (EPD) watch called “Future now”. It has an Active-Matrix E Ink display. The display has 80,000 pixels, each capable of four different shades. Amazing innovation!
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These tees are part of the part of a campaign for Evian bottled mineral water, showing a wide range of faces and skin tones matches with an image of the wearer as a baby.
Created by the French ad agency, BETC Euro RSCG for the billboards and print ads in Europe. Loved it. Brilliant!!

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Watch the TXT message symphony played from 1000 mobile phones.

EVGA’s InterView 1700, is a dual display system, features with two rotatable 17″ TFT LCD displays in single unit. Each super-thin 17″ TFT LCD display provides a 1440 x 900 resolution and they can both pivoted in almost any orientation. The InterView screens rotate 180 degrees on a horizontal axis, inverting the onscreen image to [...]

Interesting poster using brand logos. [via]

ART & COPY is a powerful new film about advertising and inspiration. Here is the trailer video of the film.

Directed by Doug Pray , it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. [...]

As part of the 2010 3rd-generation Prius marketing campaign, Toyota is planting giant 18-feet Solar Flowers all across major cities in the United States.
These 18-feet-high flower sculptures provide for a comfortable place to chill out for 10 people at a time, allowing for free access to Wi-Fi and a means for charging cellphones, laptops and [...]