1,000 True Fans

1000 true fans is an insightful article on improving sales and the long tail by Kevin Kelly, the co-founder of Wired magazine.

Following is an excerpt on who a true fan is. Read the complete article here.

A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.