Yaoki package design

Platinum Pentaward 2008 award winning package design for Brand Yaoki’s sake (Japanese alcoholic beverage made from fermented rice) bottle by agency, Dentsu Kyushu.

Yaoki sake bottle has a white refined shape and a rounded base, allowing it to regain its vertical position by itself. The message is drawn from an ancient proverb saying “If you fall seven times, get up eight times”; in other words, “Never give up”, like this bottle which always regains its vertical position. Awesome! [via]